Optimiera din web site för bättre resultat
How many visitors leave your site without buying? Maybe about 98% or 99% abandon your site without buying a single item. That leaves you with 1% to sell to.
By properly utilizing the best practices in conversion techniques you can see an increase in sales, sign ups or downloads. That's revenue you didn't have before. The art of conversion is to optimize your entire sales channel so you can convert more people into becoming a customer.
Our approach to improve web site conversion rates:
We increased ACDSee's software conversion rates by 13.6%. We re-engineered their entire buying process from the initial banner impression to landing pages to completed sale. Everything was tracked and analyzed so we could fix the pain points during the buying process. As a direct result, conversion rates and sales skyrocketed. This is our conversion rate methodology:
Increasing conversion rates:
- Present compelling buying opportunities during the trial or buy process
- Add key points to buy such as early in the trial when users are highly active and at end of trial.
- Add value to the trial by providing information/tips that will help the users become more "engaged" with the software.
- A perfect opportunity to create trust and confidence with users by demonstrating the value of the product
- Upsell and cross sell opprtunities
- Tracking user behaviour of when and why they buy the product
- TEST, TRACK, ANALYZE and DRAW BUSINESS INTELLIGENCE from your findings. Learn from them.
Next Generation Conversion Strategies
Recent studies has shown increased success when you separate your products from traditional mass media philosophy to a more relevant way of thinking. Think of your customer as your next door neighbour. How will they use and interact with your products? How will they downlad it and how will they buy it? First you must ask yourself: Will my neighbour buy?
We have developed 3 pillars of the next generation software conversion tactics that fouses on relevance.
- Segmentation - Know your customer and segment them using segmentation strategies
- Targeted Messaging - What are the calls to action that will trigger a purchase
- Optimization - Test, test and test. Then test some more. Build business intelligence based on findings
Contact us today to increase your conversion rates! Click here »»
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